Apple Corps has announced plans for a new Beatles visitor experience in Liverpool, scheduled to open in 2028. The project will cover approximately 100,000 square feet and bring The Beatles Story under the company founded by the band.
The attraction is planned around original artifacts, reconstructed locations and immersive technology. Visitors will follow the group from postwar Liverpool and Hamburg through Beatlemania and their international career, with settings inspired by the Cavern, Abbey Road, Shea Stadium and Savile Row.
Some locations will use sets and props from Sam Mendes’ forthcoming Beatles films. A separate Yellow Submarine-themed experience at St Johns Beacon will provide panoramic city views. The October 20 announcement establishes the project and intended opening year; it does not constitute an opening-day ticket release. Fans planning a future trip should look for later visitor information from the official project.
Reporting based on an official announcement from Universal Music Canada. Published 2026-10-20.
Promotional image courtesy Universal Music Canada / label; photographer not stated.
